Día de los Muertos, or Day of the Dead, is a vibrant Mexican tradition that honors the lives of loved ones who have passed away. Observed on November 1st (All Saints Day) and November 2nd, (All Souls Day) this celebration is not one of mourning, but of remembrance, joy, and connection. Families gather to build altars, known as ofrendas, where offerings of food, candles, special belongings, and especially flowers are placed by photos to welcome spirits back to the world of the living. Flowers, with their fleeting beauty and fragrance, symbolize the fragility of life and serve as a colorful pathway guiding souls home.

Among these blooms, marigolds, often referred to as cempasúchil in Mexico, are the most iconic Día de los Muertos flower variety. Their fiery orange and golden petals are believed to hold the sun’s energy, lighting the way for spirits. Eden Brothers offers several striking varieties perfect for recreating this timeless tradition. Our African Marigold Smiles variety produces large, golden-orange blossoms that radiate warmth and brightness. For even more variety, our Crackerjack Mix provides a cheerful blend of orange, gold, and lemon hues, capturing the full spectrum of light and joy associated with Día de los Muertos altars. Our Mandarin Marigold, with its rich, glowing orange petals, beautifully compliments an ofrenda and seasonal garden beds. To see our full collection of marigolds, click here. 

There’s a special kind of joy that comes from growing your own marigolds for an ofrenda; each stem carries not just color, but intention and care. If you’re preparing for Dia de los Muertos, here are some tips for growing the vibrant marigolds that play such a cherished role in the celebration:

Once your seedlings emerge, thin them so each plant has about 12 inches of room to spread. Keep soil moist but not waterlogged, and deadhead spent blooms regularly to encourage continuous flowering through fall, right into the heart of Día de los Muertos season. 

While marigolds are the most recognized flower of the holiday, other blooms and herbs also play meaningful roles. Celosia, with its flame-like plumes in shades of red, pink, and gold, is often included to symbolize fire and the enduring spirit of life. Its velvety texture and unusual shape add depth and contrast alongside traditional marigolds. Another fragrant and symbolic choice is Cinnamon Basil, which combines aromatic leaves with delicate blooms. In Día de los Muertos traditions, herbs like basil are often used for cleansing and protection, creating an atmosphere of peace and welcome for returning souls.

Together, these flowers and herbs transform gardens and altars into spaces bursting with color, fragrance, and meaning. By planting and nurturing these varieties, you not only bring beauty to your surroundings but also connect with a tradition that has honored family and heritage for centuries. You’re creating more than just a display, you’re honoring life, love, and memory.